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How to tap into cultural trends to gain media exposure

February 24, 2021

In PR terms it is simply news-jacking. News-jacking is when a brand mentions or creates a...

mediacommunciations communications COVID-19 Public Relations mediainsights

Pivot! Shifting wants and needs

February 22, 2021

It’s fair to say that the pandemic upturned our lives in ways we couldn’t even imagine seemingly...

DoTheRightThing GoodNewsSiren GoodNews sustainability


February 19, 2021


From great sustainable action to record-breaking goals, here’s what’s making us smile in the...

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Remote Working Internship

February 17, 2021

After graduating from Newcastle University with a film and media degree, the challenging...

mediacommunciations Public Relations

How to engage with local communities

February 15, 2021

Our worlds have become smaller, our relationships with family, friends, neighbours and...

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