To deliver a good news story with the brand at the centre of the offering, Siren recently hosted three Café Conversations on board Thames Clippers.
Thames Clippers is London’s River Bus service calling at all major piers across the city, with some of the best views of the capital, providing transport to visitors and commuters alike.
With the media appetite for ‘doing good’, Siren pitched, developed and implemented a pilot loneliness café session with Thames Clippers, travelling on a western route round-trip.
Siren Comms worked with Café Conversations creator, Louise Kaye to get her buy-in, advice and to bolster the activity. The event structure mimicked that of her Chiswick events in a dedicated space on-board, but with the USP only Thames Clippers could provide of stunning views of the river along the way.
Free to attend, people signed up online, a limited number of places allocated on a first-come-first-served basis to keep numbers limited. No drinks or snacks were provided, but attendees could purchase them on board if they wished. On board the service were Café Conversations volunteers who facilitated the sessions and Quita, a therapy kitten to add more joy to the Londoners’ day. Participants, all residents of London, talked through a variety of topics, laughing and swapping memories and small anecdotes along the way.
It was launched for World Mental Health Awareness Day, with a press release and social media activity across platforms. Local partners, communities, and local media outlets were engaged to invite residents.
The campaign delivered opportunities to bring Londoners together and, as offered during the mid-week off-peak, highlighted the service’s offering while delivering on the objective of raising awareness of the service outside of the commuter/tourist service.
Sessions were well attended by people from all walks of life, and for the Siren team it was an absolute pleasure to meet and talk to the participants.
To experience London from the river, visit https://www.thamesclippers.com/