It’s the most wonderful time of the year. With the Regent street angels lit, Christmas markets back up and running, and Somerset House reopening Skate, we at Siren love the festive season. With all the Christmas cheer and traditions, there is an ugly truth rearing its head that Christmas is not the most wonderful time of the year for the planet. With wrapping made of single-use plastic, delivery fumes on the rise and gifting toys that will end up in landfills in a month, the ‘consumerism’ side of Christmas does put a black mark on what is supposed to be a blemish-free holiday season.
How to reduce your impact?
At Siren Comms, we have a few clients that are able to curb your corporate carbon impact this Christmas, both of which are fellow B Corps, the highest standard of environmental, social and governance awareness measure globally.
If you are wanting to print Christmas cards and send them to all your clients this year, we recommend Seacourt, an Oxford-based printing company. When you print with them, your prints will be planet positive in terms of impact. Seacourt use their own innovative waterless printing, have zero waste to landfill (like us) and also donate to Climate Care with 110% of the carbon footprint they cannot currently reduce. In this way, you can spread the yuletide greetings without the environmental impact that comes with printing.
If you have any corporate Christmas gifts to send out this year, we’d suggest sending them using XeroE – a British zero emissions delivery company that uses e-vans, bicycles, cargo bikes and e-mopeds to get your gift to it’s destination without the fumes of regular delivery. You can actually calculate the emissions saved by using XeroE instead of a traditional delivery company here.
How to use Christmas to promote your sustainable offering?
As lifestyle and FMCG experts, we also know that Christmas is a great time for your SALES! We work with media from roughly September to November, placing our food, drink and FMCG clients in gift guides. This can be as simple as renaming an appropriate product to be a winter season or Christmas product, or more in depth with Siren picking up the latest trends and recommending a product twist or new bundle to work for December issues. Look out for some of clients, like Oats’, a sustainable community store in Devon’s Vegan Christmas Cake Kit, as well as Yondu, the umami sauce, making its way into plenty of Christmas traditional recipes.
Here’s to a December of achieving the BEST results for our sustainability clients.