Following what started as a three-month project, Siren Comms has been appointed as the PR agency for FMCG brand Delphis Eco.
After a decade of pioneering British made, professional cleaning products in the toughest commercial cleaning environments, Delphis Eco was ready to launch its eco-friendly household cleaning range into the UK consumer market including distribution in 260 Waitrose branches and on Waitrose.com. Siren Comms was briefed to build awareness of the brand and achieve maximum exposure in three months, targeting Waitrose shoppers and using cut-through PR messaging and tactics.
The campaign kicked off in February this year, Siren Comms launched the household cleaning range through hard news stories, interviews, media releases and shorts, and executing a targeted media drop.
After a successful three-month project, Siren Comms achieved 47 pieces of coverage in identified target media including national TV, newspapers and consumer lifestyle media. Key highlights include The Big Interview which was a double page spread in The Grocer; an interview on Sky’s Ian King show; and a consumer review on Channel 4’s daytime show – Steph’s Packed Lunch.
Siren has now been retained to manage Delphis Eco’s full press office, both consumer and trade, digital and social media, influencer and partnerships as well as corporate profiling.
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