Make your business go viral: TikTok 101

September 14, 2021

TikTok became the fastest growing internet sensation we have seen to-date. It has 33 times more users than its closest direct competitor and is making more money than any other app.  


The app’s popularity soared during the global pandemic. With the world on lockdown, people turned to TikTok as a source of entertainment and its popularity grew in tandem. It is now used by people of all ages, by influencers and companies, big and small, all across the globe.  


Now, it might be time for you to join too. Read on for more information and our downloadable booklet guide. 


TikTok has one billion active users every month and it presents a huge market to tap into. As a platform almost exclusively run off homemade videos it is a cost-efficient way to produce digital marketing.  


Although it started big with teenagers, the pandemic has resulted in many young professionals in their twenties and thirties also adopting the platform as consumers who are receptive to business-related content.  


Given the audience size and enormous growth rate of TikTok in recent years, it looks set to compete with Twitter and Instagram in terms of market share in the very near future and therefore provides an excellent opportunity for brands. 




Does your brand need TikTok? 

TikTok is an exciting and creative platform that provides the opportunity for your brand to increase its presence and improve its thought-leadership, depending on what your goals are. It also adds a new dimension to your public facing profile.  


The choice to utilise TikTok as a marketing tool will largely depend on who your target demographic is, whether they use TikTok, and crucially, what your brand is, whether the platform allows you to say what you want in the way that you want.  


How to use TikTok for social value brands 

Using TikTok as a social platform can take the form of either targeted advertising or educational/awareness-raising videos regarding specific issues. This works particularly well for purpose-driven issues.  


TikTok communicates with younger consumers who are increasingly conscious of how businesses contribute to environmental sustainability. Having a sustainability ethos will increase your brand’s value significantly.  


Video is a powerful tool for visually demonstrating what your business does to be energy efficient, to minimise waste, or to actively support environmental causes, rather than simply writing words on a page or placing an article in a media outlet which may not be right for the audience. For example, Crocs, the shoe brand, recently released a video about what they’re doing to achieve their goal of net zero emissions by 2030, which received far greater engagement than their usual average. 




As TikTok continues to dominate the social media realm, more companies should start to consider utilising this platform to spread brand awareness, increase popularity and, ultimately, increase sales and grow their business.  


There is an untapped market of enthusiastic consumers whose screen time is being increasingly dominated by TikTok and to whom you can communicate your brand identity in a unique and effective way.  


The digital age is evolving and it’s time for your business to do the same.  


Find out how to best use TikTok with our exclusive, free guide: