WIRED's Smarter Event

December 04, 2019

Siren attended WIRED’s Smarter event on October 30, a date that was marked in our calendars for months.


WIRED Editor Greg Williams kicked off the event as he addressed an audience of tech entrepreneurs, media experts, business analysts and company leaders from across the UK, Silicon Valley and beyond on the topics that would be discussed throughout the day. 


This included the role AI, blockchain and cryptocurrency play in today’s business landscape, what developments and themes business leaders should be exploring and an expo of some of the most impressive technological innovations starting up across the globe.  


Throughout the day the Siren team manoeuvred between the WIRED retail auditorium, the WIRED Money Track auditorium and the WIRED Security Access Stage to watch some of the greatest minds deliver their speeches. Sharmadean Reid, Founder of Wah Nails and Beautystack discussed team diversity as a competitive advantage as she explored the complexity of diversity in today’s business world. Reid is not only responsible for developing global nail salon offerings through Wah’s authentic tone of voice and its mission to support women of all backgrounds in their artistic developments, but has now also created an opportunity for women to embrace their own go-get attitude through Beautystack; a professional booking app launched through social technology. The platforms allows beauticians across the country to become their own boss, manage their work, their earnings and join a community of like-minded professionals.  


Bruce Daisley, Vice President, EMEA of Twitter went on to discuss the future of work and building a joyful workplace within which, communication must be at the core. The facts and figures shared by Daisley around workplace psychology, abilities and needs were fascinating to hear and supported Siren’s existing policies and cultural development schemes to align with the cultural and professionals needs employees may have, shaped by worldly events and generational behaviours.  


To finish off the morning sessions, Jo Swinson, MP and Leader of the Liberal Democrats delivered a key-note speech on the day of the December 2019 election announcement was released to highlight the importance of developing the UK’s technological advances, accessibility and usage for businesses and individuals across all corners of the country.


However, the top rated speech of the day was delivered by non-other than Leon’s Co-Founder and CEO John Vincent. The figurehead of one of the UK’s (and Siren’s) most loved healthy fast-food chains engaged the audience in stories and life lessons focused not only around the importance of healthy living but also of developing a healthy work culture representing the core values of a brand and one that functions beyond technology.


Siren left fully-inspired, charged with new ideas, contacts and a deeper understanding of the current technological advancements and landscape.